For a couple of dollars your audience is invited to buy a “premium promo code” (using MobilePay, ApplePay etc). They get a discount on merch, tickets etc. and “free” entry to a competition. You sell more merch, make income from the competition and get their email address.

Some ideas for your competition prizes could, for example, be:-

1. A backstage beer with the band.
2. The chance to suggest a subject for one of the band’s records.
3. Your name on the credits of the next record cover.
4. A mention on your website.
5. A selfie.
6. ….or any other great ideas you come up with!